My slides are available to view online or download from Slideshare. I hope that you find them useful, although I haven’t had time to add any audio yet. I intend to do so very soon. Meanwhile, if you have any burning questions, feel free to contact me via Slideshare or this blog post.

My favourite slide is slide 11 (below), which is a very simple framework for brainstorming a user experience story for your mobile application (although it would apply to any Web 2.0 application). This represents the phases that the user might go through, not necessarily in this order, but roughly so.

Whilst on the topic of UX, I was delighted to hear Michael Osborn (Times Newspapers) talk about their UX goal of achieving ‘flow’ for their mobile users. This is the principle of achieving effortlessness, such that the user remains happily immersed in the portal for a length of time, even in challenging environments (such as standing on a train). Interestingly, the average stay on the mobile portal is comparable to the average length of stay on their web portal, which is quite an achievement, although we need to consider more deeply what this implies (but here is not the place).

I had a chance to ask Michael if he had considered a means to quantify ‘flow’ in order to measure whether or not many users are experiencing it. The answer was no, but that is not a criticism of Michael or his team. It was really a set-up for a point I made later in my presentation about trying to define measurements for various UX objectives. Whilst I understand that certain aspects of ‘experience’ are difficult to define perhaps, the more that we can quantify the UX, the better chance we have of knowing that we are succeeding. This, like so many of my points in the presentation, is obvious. However, I still find that the obvious is overlooked all too often.

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