2 responses so far ↓

• 1 shmoo // Mar 24, 2008 at 2:09 pm

  I liked this formula - it was forwarded to me by a friend and made me abruptly take stock. What I realized was that the word “argument” has such a negative connotation in itself.. I’m toying with conviction but that sounds so moral.. more importantly, that it’s how you position the message that makes the medium effective!

• 2 Paul G // Mar 25, 2008 at 4:28 pm

  Thanks Shmoo. You’re right, although argument in its original sense is neutral of emotional content and needn’t be negative. I could argue for giving you a million Euros or an endless supply of ice cream! Both positive, I hope! We could change ‘argument’ to ‘message’ - that might be a better…message

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